“Travel philanthropy” – a budding movement among American millennials, families and affluent households – gives new meaning to giving back.
According to a recent study by Tourism Cares, “Good Travels: The Philanthropic Profile of the American Traveler,” more Americans are giving away time, money or goods while on vacation. More than half (55 percent) of respondents to the study reported volunteering for or giving to a destination they visited for leisure. The study noted a high degree of informal giving – 48 percent of respondents gave back directly to individuals or families, while others supported cultural, religious or nonprofit organizations.
Of all philanthropic travelers, millennials are the most generous with their time, money and in-kind donations than any other generation. Per the study, more than 80 percent volunteered or gave in-kind, and just below 80 percent donated cash during a recent trip. On average, millennials volunteer more than double the hours and donate nearly three times the money and more than four times the supplies that 55-plus travelers do.
Families with children also exhibit generosity when traveling – but it doesn’t end when the vacation is over. Upon returning home, 46 percent keep tabs on causes they donated to and 34 percent give more to the same cause. Additionally, nearly half of parents in these families plan to increase discussions with their children about community needs, as well as their children's engagement in giving activities.
Those with household incomes over $100,000 are especially attuned to giving back abroad and at home: 55 percent felt it extremely or very important to give help to communities. More than 40 percent of households in the $150,000-plus income bracket plan to engage their children in more charitable activities in the future.
Source: Tourism Cares
Published with permission from RISMedia.